Exploring the Future of Advertising at the DStv Media Sales Conference 2024

Exploring the Future of Advertising at the DStv Media Sales Conference 2024

Events 09 July 2024

The conference, themed “Cross Platform; Content & Context,” promises ground-breaking insights into the evolving landscape of media and advertising.

Exploring the Future of Advertising at the DStv Media Sales Conference 2024

DStv Media Sales will be hosting its annual Media & Advertising Conference on May 8th at the prestigious Ijakadi Hall – Radisson Blu, Ikeja GRA. Under the engaging theme “Cross Platform; Content & Context, the conference promises to deliver ground-breaking insights into the evolving landscape of media and advertising.  

DStv Media Sales is proud to collaborate with MIPAN (Media Independent Practitioners Association of Nigeria), ADVAN (Advertisers Association of Nigeria), and ARCON (Advertising Regulatory Council of Nigeria) in bringing this important conference to life. Each partner plays a crucial role in framing the discussions around the sustainability and innovation in media sales and content creation. Participants will gain not only strategic insights but also practical tools to adapt and thrive in the ever-changing media environment. 

The DMS Conference 2024 is designed to address the crucial role of content and context across various media platforms, emphasizing strategies for optimizing viewer engagement and advertising efficacy. Attendees will have the unique opportunity to hear from the below prominent industry leaders: 

  • Doris Ohanugo, Executive Head, DStv Media Sales – Opening Remarks
  • Kholeka Maringa, Head of Sales Africa at DStv Media Sales – The power of a cross platform content strategy 
  • Osamede Uwubanmwen, President of ADVAN - Content Strategy & Value Optimization
  • Dr. Olalekan Fadolapo, Director General of ARCON – Advancing Cross-Platform Content Excellence
  • Nosipho Gama, Executive Head of Business Enablement at DStv Media Sales - Cross Media Measurement
  • Femi Adelusi, MIPAN President – Closing Remarks

DStv Media Sales is the advertising sales arm of DStv, offering a diverse range of advertising and sponsorship opportunities across TV, linear, online, and mobile platforms. Advertising with us places your business amidst the continent’s most-loved channels and shows, reaching over 100 million viewers in more than 50 countries across Africa. We represent all DStv-owned channels and sites, as well as numerous renowned local and international channels. 

For more details about the DMS Conference 2024, please contact your DStv Media Sales account manager

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