MultiChoice Kenya, the country’s leading pay tv and entertainment provider, yesterday launched two brand new local shows for television enthusiasts in Kenya. The two shows will be accessible on Maisha Magic Plus which is now available on DStv Access and GOtv Plus and up in a campaign dubbed “Tumefungulia Magic”
“Ka-Siri”, a telenovela explores the proverbial theme of "the rich also cry". The gripping story unfolds around an extremely wealthy man, Zula, who is killed in a home invasion, leaving behind a home that is wrapped in passion, lies, discoveries, secrets and shocking revelations. Viewers will embark on a rollercoaster of drama to uncover who ultimately claims victory in the end. Ka-Siri" boasts an impressive lineup of over 100 episodes, promising a long-lasting and captivating journey for its audience. Episodes will air every Monday to Wednesday at 19:30 EAT from Monday 9 October 2023,”.
Zari is a modern Cinderella story which follows the story of Nina, a young woman whose rightful family – and fortune are hidden from her. Will Nina and her true biological father, Dylan ever be reunited and will her adopted family pay for their duplicity? Zari premieres on Monday 23 October 2023,and will air every Monday to Friday at 20:30 EAT.
Key casts that will feature in Zari include renowned local actors like Brenda Wairimu and Sara Hassan while Ka-Siri will feature Janet Torome, Saada Fateh and Philip Munyau.
“The launch of these new local shows underscores MultiChoice unwavering commitment to delivering family-friendly exceptional entertainment experiences to its viewers with content that resonates with them,” noted Nzola Miranda, Managing Director, MultiChoice Kenya, revealing that, “Through our Tumefungulia Magic campaign, these and more shows will be available to customers subscribed to the bouquets from DStv Access and GOtv Plus and above. By this, we are fulfilling our promise to be Kenya’s most-loved storyteller, giving access to this premium local content to our broader audience of viewers.”
“In all we do, we remain committed to leveraging our resources, partnerships and talent collaborations, to bring our customers the best-in-content. The two new local shows will be a game-changer in local film production and consumption and will give the whole family more reasons to stay glued on their televisions,” noted Mr. Miranda.
The producer of both shows, Rashid Abdullah expressed his appreciation to MultiChoice Kenya for the support to local productions in Kenya. “Film production is very expensive and as filmmakers, investing and putting money behind productions is not easy, access to finance and capital too has many barriers,” he revealed.
“As industry players, we are delighted to have partners like MultiChoice who allow Kenyans tell their own stories that are authentic are speak to the cultural and societal nuances that are alive in them while creating jobs for actors, actresses, chefs, transporters, real estate owners, make-up artists, video editors, sound producers, camera crew, set designers among others in the film ecosystem.”
Speaking to MultiChoice Kenya’s investment, in local content, Timothy Okwaro, Channel Director East and Southern Africa remarked, “With an annual investment of over $5m in content production and licensing, translating into well over 5,600 hours of content annually, we have lined up some of the biggest, most exciting shows that will give our viewers more choice and more entertainment.”
“Since 2015, we have brought to our customers over 89 shows (35 commissioned and 52 licensed), with up to 15 shows expected between April this year and March 2024, in other words, Tumefungulia Magic” Okwaro concluded.