​​​From its inception through to the new millennium, the Miss South Africa pageant has attracted hundreds of beauties from across the nation and is an integral part of South African life. Every aspect of the pageant supports the ideals and attributes of today’s woman – a woman who has her own goals and views of her role within society. These ideals are emphasised by the associated charitable causes which largely benefit from Miss South Africa’s patronage. During Miss SA’s reign she will represent South Africa at both Miss World and Miss Universe pageants. There she will be involved in promotional work and celebrity appearances, she will travel locally and abroad, she will meet dignitaries, celebrities, the privileged, the underprivileged, the sick and the needy. That’s the expectation today, and it’s been growing steadily since Norma Vorster was crowned Miss SA in 1956. This life changing experience opens doors to business, the arts, the media, retail and other commercial ventures. The world is their oyster and many former Miss South Africa’s have achieved phenomenal success. Sun International is the license holder of both Miss South Africa and Miss SA Teen. Our focus and commitment to the empowerment of women is not new and our support of this prestigious beauty pageant exceeds that of an annual financial agreement as our involvement extends to Miss South Africa’s support of our own chosen charities.​​