Sandton “Social media star”, Jay, is 23 and the Founder & CEO of a Digital Marketing Agency and Fitness Influencer. “I hate the term influencer. An influencer is someone like Gandhi and Mandela, not a social media ‘star’ ". Dark eyebrows are a massive pull for him. His most significant relationship was with his high school sweetheart. Since then, he has not had a significant relationship and is hoping that Love Island SA will change that. Apart from being a fitness fanatic, Jay also spends his time cooking and doing photography.