[FROM THE ARCHIVES] The Battle of King James
๐ง๐ต๐ถ๐ ๐๐๐ผ๐ฟ๐ ๐ผ๐ฟ๐ถ๐ด๐ถ๐ป๐ฎ๐น๐น๐ ๐ฎ๐ถ๐ฟ๐ฒ๐ฑ ๐ผ๐ป ๐ณ ๐ก๐ผ๐๐ฒ๐บ๐ฏ๐ฒ๐ฟ ๐ฎ๐ฌ๐ฎ๐ญ.
Trademark law in South Africa is a tricky business. This, local businessman and former professional martial arts fighter James Thomson discovered to his peril following an 18-year career in kickboxing under the ring name โKing Jamesโ - a name he trademarked in 2015. In 2018, he was being sued by the highly influential American basketball superstar LeBron James in a trademark dispute relating to his online sporting apparel. Carte Blanche investigates the origins of this David vs. Goliath battle as the superstar player and entrepreneur, worth US$500 million, fights for the King James name.
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