Kidfluencers
๐ง๐ต๐ถ๐ ๐๐๐ผ๐ฟ๐ ๐ผ๐ฟ๐ถ๐ด๐ถ๐ป๐ฎ๐น๐น๐ ๐ฎ๐ถ๐ฟ๐ฒ๐ฑ ๐ผ๐ป ๐ญ๐ญ ๐ฆ๐ฒ๐ฝ๐๐ฒ๐บ๐ฏ๐ฒ๐ฟ ๐ฎ๐ฌ๐ฎ๐ฎ.
Theyโre adorably cute, fabulously charismatic, and a marketerโs dream. Theyโre called โkidfluencersโ, children whoโve unlocked the extraordinary power of social media influencing โ and theyโre raking in thousands of rands by simply being themselves. From babies in nappy adverts curated for Instagram, to five-year-olds pushing clothes and toys on social media platforms โ if theyโre selling it, parents are buying it. The child influencer is on the rise, and big brands are lining up to cash in on the fame of these new internet sweethearts. Carte Blanche goes backstage in this latest popularity contest.
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