DStv SuperSport’s ground-breaking magazine show JAMBO WWE celebrates its 100th episode on Thursday, 20 June 2024.
Launched on 28 July 2022, JAMBO WWE is an innovative weekly programme tailored to cater to the rapidly growing WWE fanbase in Africa. The 30-minute show airs every Thursday at 18:00 (CAT) and offers a unique, localized, and culturally relevant WWE experience.
Since its launch, JAMBO WWE has seen a substantial increase in viewers. Its average linear viewership has increased by 40% compared to last year, according to internal analysis tools, making it a staple for WWE fans across Africa. The show is also one of the top-watched sports magazine programmes generating above-average viewership numbers. It's not only in Africa that the show is making a stir – it’s also setting a new standard for WWE programming globally.
As the exclusive broadcast rights holder for WWE in Sub-Saharan Africa since 2017, through a direct partnership with WWE, SuperSport has established itself as the go-to platform for WWE RAW, WWE SmackDown, NXT, WWE WrestleMania, and all WWE Premium Live Events.
SuperSport CEO Rendani Ramovha added: “We’re extremely proud to see JAMBO WWE reach the 100th episode milestone. WWE has allowed us to entertain many different audiences and to reach a younger audience, while crossing boarders well into the rest of Africa, where WWE has proven extremely popular. The show has deeply resonated with fans and fostered a vibrant WWE community across the continent.
SuperSport’s 24-hour WWE channel is where viewers will find JAMBO WWE, as well as archive content, documentaries and bespoke WWE content.
“We’ve seen viewership continue to rise on our entire WWE offering, especially during this year’s WWE WrestleMania 40, which performed exceptionally well this year compared to 2022 and 2023. The comeback of old stars and firm favourites such as The Rock, Cody Rhodes, and Roman Reigns, also contributed to the increased interest.”
JAMBO WWE’s diverse offering
JAMBO WWE distinguishes itself through its diverse and vibrant format.
African perspective: Hosts Lwazi Volsak, Rosa-Lena Mabunda Mondlane, Emelio Michaels, and Vasilis Argyrides offer insightful analysis and discussions from an African viewpoint.
Latest news and updates: In-depth coverage of RAW, SmackDown, NXT, and Premium Live Events, including exclusive interviews.
Cultural celebration: The show incorporates bold, African-inspired graphics, vibrant music, and segments highlighting the intersection of WWE and African culture.
Community and SuperSport initiatives: The show featured a women-only produced episode, in alignment and support of SuperSport’s Here For Her campaign showcasing our people-driven efforts.
Fan interaction: A big feature of the show is its ability to actively engage with fans through social media and on-air segments, fostering a sense of community among the African WWE Universe.
Celebrity guests: People love special guests. Quite often, the show has managed to display an array of stars from different sports, showing its crossover appeal. This includes WWE Superstars Bianca Belair, The Miz, Bobby Lashley and Charlotte Flair, as well as South African sports icons like Lucas Radebe and Bryan Habana. The crossover appeal of JAMBO WWE is immense, as seen with appearances by Ringo Madlingozi and Grammy Award Winner, Zakes Bantwini.
Widespread recognition
JAMBO WWE has received positive coverage from various media outlets, including Fightful, which covered the launch of JAMBO WWE, highlighting its unique approach to WWE coverage in Africa and Wrestlinginc, another leading wrestling news source, amplifying its reach and impact. There’s also been considerable excitement and engagement across a variety of social media platforms, with the hashtag #SSWWE.
Catch JAMBO WWE and all the WWE action on DStv.