Exploring DStv Nigeria
MultiChoice Nigeria strives to make a positive impact and minimize negative impacts on the communities in which we operate.
Recognizing that failure to do this would be living at odds with our mission of Enriching Lives.
A message from the CEO
MultiChoice Nigeria launched in 1993 as a joint venture between MultiChoice Africa and Adewunmi Ogunsanya (SAN). We set out from the beginning to provide quality entertainment in homes across Nigeria through our DStv and GOtv platforms.
One of our key pillars is enriching lives within the communities in which we operate because we recognize that the sustainability of our business is intertwined with the well-being and advancement of these communities.
We create socioeconomic value through day to day business operations, investment in CSI/CSV, education, training, sports and local infrastructure.
Through our Socio-Economic investment, we have made significant contribution to the growth of the Nigerian economy, driven entrepreneurship and provided employment opportunities through our channel distribution platforms. Through our investment in infrastructural development, we stay committed to the continuous growth of the diverse sectors of the economy.
We are constantly enriching and empowering Nollywood by commissioning engaging content and giving our country’s talent a continent-wide digital platform.
By purchasing and commissioning local content we make positive impact, empowering and growing indigenous film makers and adjacent industries to further generate more income for the country.
MultiChoice Nigeria strives to make a positive impact and minimize negative impacts on the communities in which we operate. Recognizing that failure to do this would be living at odds with our mission of Enriching Lives
- John Ugbe
CEO, West Africa, MultiChoice
"We create socioeconomic value through day to day business operations, investment in CSI/CSV, education, training, sports and local infrastructure."
- John Ugbe
CEO, West Africa, MultiChoice
How we create social value
Directly employing over a thousand people, we operate from offices and branches across Nigeria.
Our supply value chain includes more than 12000 dealers, retailers, installers, sales agents and sabimen.
2019 Socio-Economic Impact Report from Accenture™ estimates that from 2016 – 2019 alone, MultiChoice Nigeria contributed N634.6 billion to Nigeria’s GDP, impacted the livelihood of Nigerians to the tune of N2.8 billion and created economic value of N57.1billion through new businesses, therefore creating incremental spend in the economy.
In addition, the business paid N39.6 billion in taxes and fees and spent N49.5 billion on content and local production facilities with 177,459 hours of content commissioned.
Through the MTF, we are developing and training young people who are passionate about film. With this social investment, we are promoting the growth of local content in key markets.
Delivered through 3 touchpoints, the MTF Academy, the MTF MasterClass Series and the MTF Portal, we are impacting the lives of over 15,000 film makers, elevating the quality of storytelling and shaping Nigeria’s image positively.
In April 2021, we successfully graduated the second set of 20 students from the West African academy based in Lagos. Our alumni are now gainfully employed in the industry, having set-up production companies while in the academy.
Through the alumni production companies, our local content pipeline is growing.
Through M-Net and Africa Magic, we commission series, reality shows, light entertainment programmes and films in the Yoruba, Hausa, Igbo and English languages creating 177,459 hours of original local content, pumping economic value of N32.6 billion directly into the creative industry and providing 9,955 jobs in adjacent industries.
From one channel in 2003, Africa Magic has expanded to eight channels, fuelling an insatiable demand for more top-quality programming premium content such as The Voice Nigeria, Big Brother Naija and the Africa Magic Viewers’ Choice Awards (AMVCA), all of which have captivated millions of viewers across the continent.
One of the most popular Africa Magic series, Tinsel, has clocked more than 2000 episodes while employing 1200 staff and crew.