Zee World, renowned for its captivating entertainment, has announced an enhanced channel offering across DStv packages. The refresh, launched under the tagline "Living Every Moment," began rolling out this month, featuring new graphics and everyday people sharing their thoughts on living in the moment.
This rejuvenation honours Zee World's legacy while refreshing it for audiences in Africa and the Indian Ocean Islands.
"It is important for us to remind our viewers who we are at the core while extending it out to all age groups and cultures across Africa," said Somnath Malakar, CEO of Zee Africa.
"The tagline ‘Living Every Moment’ represents what Zee has always stood for and continues to be the inspiration that the brand endeavours to deliver to its audiences."
Zee World is expanding its programming schedule, with prime time now starting at 17:00 CAT. Viewers can enjoy new titles at 19:30 and 20:30 CAT, and from July, there will be eight shows from 17:00 to 22:00 CAT, ensuring non-stop entertainment.
"Our channel refresh represents our unwavering commitment to delivering exceptional entertainment that resonates with viewers across the continent, and we are doing it with flair," said Desiree Pillay, SVP Content & Marketing at Zee.
"With a brand-new logo, a new tagline, and a whole lot of new shows, we invite our viewers to join us in 'Living Every Moment' on Zee World as we embark on this exhilarating new chapter together."
Tune in to Zee World on DStv Channel 166 and immerse yourself in the excitement of our new channel offerings. Get ready to embrace change, embrace the new, and start Living Every Moment.