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amvca 8

Eight days of events, for eighth AMVCAs!

News
05 May 2022
Don't miss our celebration of fashion, technology, food and African culture.
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Africa Magic, in association with MultiChoice, has announced an eight-day series of events to herald the 8th edition of the Africa Magic Viewersโ€™ Choice Awards (AMVCAs) set for May 14, 2022.

The announcement was made at a press conferenceย by the Executive Head, Content and West Africa Channels, MultiChoice Nigeria, Dr. Busola Tejumola, who stated that the introduction of the eight-day series of events will reinvent and bring exciting changes to the awards, whose first edition was in 2013.

โ€œWe are focused on shining the light on the many aspects that make the African film and television industry truly magical and beaming that magic to millions of Africans who watch the awards every year. These curated events will feature a celebration of fashion, technology, food and African culture. There will also be panel discussions and film screenings from our MultiChoice Talent Factory, industry sessions, and competitions for digital content creators and budding fashion designers,โ€ she said.

The eight-day events will commence with an Opening Night on Saturday, 7 May. This will be followed by the first-ever AMVCA runway show in partnership with Bella Naija Style on Sunday, 8 May. On Monday, 9 May will be MultiChoice Talent Factory Day with movie screenings and panel discussions by students of the MTF Academy. Africa Magic will host industry stakeholders to a special Content Market Day on Tuesday, 10 May. This will be followed by a pan-African food festival and cultural day on Wednesday, 11 May. A Digital Content Creatorsโ€™ Day to spotlight the growing popularity of online content creators will happen on Thursday, 12 May. There will be a special gala for Nominees on Friday, 13 May whilst awards night, which is set for Saturday, 14 May will be the crown on the series of events.

โญ๏ธ #AMVCA8 EVENTS CALENDARย โญ๏ธ

Date Event
ย  ๐Ÿ“Œ Saturday, 7 May Opening Night
ย ๐Ÿ“Œ Sunday, 8 May AMVCA Runway Showย in partnership with Bella Naija Style
ย ๐Ÿ“Œ Monday, 9 May MultiChoice Talent Factory Day
ย ๐Ÿ“Œ Tuesday, 10 May Content Market Dayย (for industry stakeholders)
ย ๐Ÿ“Œ Wednesday, 11 May Pan-African Food Festival and Cultural Day
ย ๐Ÿ“Œ Thursday, 12 May Digital Content Creatorsโ€™ Day
๐Ÿ“Œ Friday, 13 May Nominees Gala
๐Ÿ“Œ Saturday, 14 May Awards Night


The Nominees for the 8th edition of the Africa Magic Viewersโ€™ Choice Awards wereย unveiled on Saturday, 9 March in a special broadcast on all Africa Magic channels on DStv and GOtv and hosted by Nollywood actors, Adesua Etomi-Wellington and Daniel Etim-Effiong. Dr. Tejumola also noted that the AMVCA were birthed in line with Africa Magicโ€™s vision of providing entertainment for Africans, by Africans. She added that the AMVCA have fostered the development of the African film and television industry since it was introduced.

The eighth edition of the AMVCAs areย brought to viewers across the continent by Africa Magic in association with MultiChoice and proudly sponsored by Amstel Malta. Join the conversation using the hashtag #AMVCA8 and followย @africamagictvย for live updates.