MultiChoice Kenya Champions Local Content at Media Content Showcase

In a resounding testament to the vibrancy of Kenya's entertainment scene, MultiChoice Kenya recently spearheaded a rallying call for the nation to embrace and elevate local content during its annual media content showcase, hosted at The Windsor Golf & Country Club. Nzola Miranda, Managing Director of MultiChoice Kenya, echoed the company's unwavering commitment to spotlighting Kenya's rich tapestry of creativity and talent. "As Kenya’s most loved storyteller, we are dedicated to spotlighting the incredible creativity and talent inherent in our nation," Miranda emphasized. "We are witnessing a shifting trend in our viewers' preferences towards locally produced content."

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Highlighting recent triumphs at prestigious events such as the Women in Film Awards and the Kalasha International TV & Film Market Festival & Awards, Miranda lauded the success of top local productions like ‘Kam U Stay,’ honored with the Best TV Comedy award, and 'Zari,' acclaimed as Best TV Drama. "We see a huge opportunity to grow and deepen the local content ecosystem by supporting our very own and watching locally produced shows," noted Miranda. "This way, we will create more employment in the creative industry and ensure that we are consuming our own content."

Moreover, the event served as a catalyst for MultiChoice Kenya to underscore its pivotal role in projecting Kenyan narratives onto the global stage. Elisha Kamau, Public Relations Manager at MultiChoice Kenya, reaffirmed the company's unwavering dedication to amplifying local voices: "We remain committed to leveraging our resources, partnerships, influence, and content library to bring our customers the best in local content." The showcase not only celebrated the achievements of local productions but also fostered an environment of collaboration and innovation, signaling a promising trajectory for Kenya's media landscape on the global scale.